Formula E is starting to attract the big guns of corporate sponsorship. After the announcement of manufacturers such as Porsche and Mercedes joining the series next season interest is growing massively plus the fact that the racing is held in some amazing locations and is actually exciting to watch too.
The latest company to increase their involvement is the world’s fastest-growing airline Qatar Airways which is extending its partnership with the ABB FIA Formula E Championship by becoming the race title partner for the Qatar Airways Paris E-Prix for a second year running, as well as putting its name to the season finale event in New York against the backdrop of Lower Manhattan.
Here is the official announcement:-
Formula E has today announced that five-star carrier and the world’s fastest-growing airline Qatar Airways is extending its partnership with the ABB FIA Formula E Championship, becoming the race title partner for the Qatar Airways Paris E-Prix for a second year running, as well as putting its name to the season finale event in New York against the backdrop of Lower Manhattan.
At a press conference in Doha, the airline confirmed it’s set to increase its ties with the electric street racing series for the third edition of the Paris E-Prix on April 28 and the New York City E-Prix double-header on July 14 & 15. Qatar Airways will also be the official airline partner for the inaugural Rome E-Prix on April 14 around the streets of the Italian capital and the Berlin E-Prix on May 19.
Alejandro Agag, Founder & CEO of Formula E, said: “After another enthralling season last year, we’re delighted that Qatar Airways has reaffirmed its commitment to Formula E by extending its partnership and becoming race title partner of not only the Paris E-Prix, but for this season, the New York City E-Prix as well. Our shared passion to strive for excellence and innovation will once again see the series make history in some of the world’s most recognisable cities – thanks to the support of Qatar Airways to help us in going places together.”
Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, said: “As an airline which is always ahead of the curve and driven to innovate, it makes perfect sense for us to extend our partnership for flagship events this season as the official airline partner of the future of motor racing, through Formula E. With its ability to deliver thrilling racing events using the very latest environmentally-friendly technology, Formula E has demonstrated that this incredible sport is continuing to set the pace and win more new fans wherever their races take place.”
Credit: FIA Formula E