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Polestar, Volvo’s electric performance brand, introduces the Polestar 1 at the Geneva Motor Show

Polestar, Volvos new electric performance brand, has introduced the Polestar 1 to the public for the first time at the Geneva Motor Show. The European debut follows its global media reveal in Shanghai, China, in late 2017.

“This is the public launch of the new Polestar 1, and our new electric performance brand. Electromobility is the main focus of today’s automotive industry, and Polestar is at the centre of this development, introducing world-class electrified cars and ground-breaking, customer-focussed services and offers,” said Thomas Ingenlath, Chief Executive Officer of Polestar.

Thomas Ingenlath, Chief Executive Officer of Polestar

“To date, we have received interest from over 6,000 potential customers wanting the Polestar 1 – a number which began gathering momentum from the moment the car was revealed. With our current plans to produce 500 cars per year, it’s possible that we have exceeded our production potential in these early stages. This positive reception to Polestar 1 really encourages us that our ‘Pure, Progressive, Performance’ brand proposition resonates very well with customers.”

Polestar will open pre-orders for the Polestar 1 at 08:00 CET on 13 March 2018 with a request to the list of potential customers to pay a fully-refundable deposit of €2,500. Pre-orders will open in the six initial launch markets announced in January, including China, the United States, Sweden, Germany, Norway and the Netherlands. An additional 12 new markets for Polestar 1 have been added and will open for pre-orders simultaneously, including Switzerland, the UK, Belgium, Finland, France, Poland, Austria, Spain, Italy, Denmark, Portugal and Canada.

“We will open pre-ordering of the Polestar 1 to eighteen markets which covers around 95 per cent of the geographical interest from potential Polestar 1 customers,” continued Thomas Ingenlath. “The deposit acts as a placeholder in the Polestar 1 queue and we are excited to see how the initial response translates into pre-orders.”

The Polestar consumer experience is based on a new subscription model, where customers will be able to subscribe to their Polestar car for two or three years. Linked to a host of connected and on-demand benefits like pick-up and delivery servicing, the no-deposit, all-inclusive subscription model has been designed to take the traditional hassle out of vehicle ownership with one monthly fee that includes sundries like insurance and maintenance, and allows the customer to focus on the enjoyment of driving. Customers will also be able to purchase the Polestar 1 outright if desired.

The Geneva Motor Show also marks the start of a world tour for the Polestar 1. Other regional reveal events are planned in China, the United States and elsewhere in Europe, which will allow customers, potential subscribers and brand fans to see the new Polestar 1 in key markets in the build up to the start of production in mid-2019. Develop at the new Polestar Production Centre in Chengdu, China, is progressing with suitable pace. Having broken ground in November 2017, construction is on track for tooling installation and pre-production to begin as planned towards the end of 2018.

“The beautiful new Polestar Production Centre in Chengdu will become our manufacturing hub and the centre of Polestar manufacturing operations,” said Jonathan Goodman, Chief Operations Officer of Polestar. “With its Scandinavian design principles, expertly executed by Snøhetta of Norway, and its roots quite literally set in one of our main markets, the Polestar Production Centre not only serves as the birthplace of all Polestar 1 cars, but also a brand experience facility with a dedicated test track and other client-focused facilities which contribute to the world-class Polestar customer experience.”

The Polestar 1 is an Electric Performance Hybrid 2+2 GT coupé which produces 600 horsepower and 1,000 Nm of torque, as well as 150 km of pure electric driving range – the longest of any hybrid car in the world.

The Electric Performance Hybrid powertrain features an internal combustion engine powering the front wheels, while a double electric rear axle drive system powers the rear wheels from a total of 34 kWh of battery power. In combination, the Polestar 1 is an electric vehicle with the benefits of an internal combustion engine to supplement the electric drive over long distances when required.

Credit: Polestar