INFINITI Motor Company will introduce new vehicles with electrified powertrains from 2021, said Nissan Chief Executive Officer Hiroto Saikawa, at the Automotive News World Congress in Detroit today.
Customers can expect beautifully-designed vehicles, like the Q Inspiration concept that was shown in Detroit, with a whole new level of electrified driving performance as an evolution of INFINITI’s current powertrains.
INFINITI will offer a mix of pure electric vehicles (EV) and e-POWER vehicles – demonstrating the full range of low emission vehicle technology available to INFINITI as the premium brand of Nissan Motor Company.
INFINITI’s proprietary e-POWER technology features a small petrol engine that charges a high-output battery, eliminating the need for an external charging source, providing the convenience of re-fueling with petrol, while offering the same driving experience as a pure EV.
As a result of this emphasis on low emission technology, INFINITI expects more than half its global sales to be comprised of electric vehicles by 2025.
INFINITI Motor Company Ltd. is headquartered in Hong Kong with representations in 50 markets around the world. The INFINITI brand was launched in 1989. Its range of premium automobiles is currently built in manufacturing facilities in Japan, the United States, United Kingdom and China. INFINITI design studios are located in Atsugi-Shi near Yokohama, London, San Diego and Beijing. INFINITI is in the middle of a major product offensive. The brand has been widely acclaimed for its daring design and innovative driver-assistance technologies. From the 2016 season, INFINITI is a technical partner of the Renault Sport Formula One team, contributing its expertise in hybrid performance.